Prep Work
Scan job listings
1.
2.
Make a list of 10-20 keywords
Prioritize the keywords
3.
4.
Have this prep work ready
on LinkedIn, Indeed, Monster, your alma mater’s career site, and anywhere else you’d like. Pick a job description, or even several (for similar positions), that interest you.
that you think will matter the most to the hiring managers and recruiters looking for candidates. If you find more than that, group keywords with similar meanings together.
from 1 (what you believe to be most important to the hiring manager) to
10 (least important).
for your first session and you’ll be on your way to defining your professional brand with your coach.
For the IE member to get the most from this coaching package:
The coach will strongly recommend that the IE member do the following quick preparation (15-30 minutes) before the first coaching session:
Areas of Expertise:
Personalized Branding Statement
Impact Statements with Quantifiable Achievements
ATS Optimized Keywords and Phrases
Best Practice Formatting
Jana Ulph
25+ years of professional executive search experience, both with boutiques and corporates, as well as a freelancer.
Lived and worked in Australia, Serbia, and the United Kingdom, providing worldwide consulting services.
Career Consultant, Resume Writer and Executive Search Professional
About Me
Jana is an Executive Search professional with over 15 years of experience delivering senior and leadership hiring across financial services, advisory, and global markets. Experienced in end-to-end search execution, including market mapping, longlisting, candidate engagement, and stakeholder management. advisory, and complex mandate delivery.
She is trusted by senior stakeholders (COO, CIO, Risk, Digital, Technology) to provide market intelligence, competitor insight, and disciplined execution in high-expectation environments. Internationally experienced across the UK, Europe, Australia, Asia, the UAE, and the Balkans.
She operates with strong ownership, attention to detail, resilience, and a collaborative mindset - committed to building long-term capability and trusted relationships.
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